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Metodología para elaborar leyes de posibilidad de retirada del cliente : una aplicación al sector del vestido

Ortigosa Hernández, Mauricio; Gil Lafuente, Ana María - In: Revista de métodos cuantitativos para la economía y … 22 (2016), pp. 139-163

uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective … even from heuristic methods. The results show the utility of fuzzy concepts in a problem where the uncertainty in relation … Value (CLV) is required to be measured in the field of uncertainty. …

Persistent link: https://www.econbiz.de/10011588325

Responses of Turkish consumers to product risk information in the context of negative eWOM

Işçi, Ülfet; Kitapçi, Hakan - In: Journal of business economics and management 21 (2020) 6, pp. 1593-1609

This study explores the risk-based effects of negative electronic word-of-mouth (neWOM) perception (financial and performance risks) on electronic word-of-mouth (eWOM) credibility and purchase intention for promotion- and prevention-focused consumers. In this experimental study, a survey was...

Persistent link: https://www.econbiz.de/10012505332

Consumer perceived risk by online purchasing : the experiences in Hungary

Balogh, Zita; Mészáros, Katalin - In: Naše gospodarstvo : NG 66 (2020) 3, pp. 14-21

The aim of this paper is to identify and categorize the perceived risks that Hungarian consumers connect with online purchasing. The research is based on empirical data collected via a questionnaire and analysed with statistical software. The applied exploratory factor analysis identified five...

Persistent link: https://www.econbiz.de/10012317770

The Impact of E-Satisfaction on E-Loyalty Moderated by Consumer Perceived Risk and Expertise

Nugroho, Sahid; Dharmesti, Maria; Septiari, Elisabet; … - 2015

Purpose – The purpose of this study is to examine the antecedents of online customer loyalty in a comprehensive view. The proposed model portrays the impacts of web store service attributes, customer satisfaction, and customer characteristics on customer loyalty. Research Model – This study...

Persistent link: https://www.econbiz.de/10014139377

Online Shopping : Interplay of Influencing Factors, Risks & Benefits

Devi, Sarita; Saini, Parul - 2015

This research paper talks about ONLINE SHOPPING. In this era where companies compete to grab and retain customers more efficiently than their competitors, online shopping came up as the ultimate solution which increase sales as well as profits of the companies by supplementing the...

Persistent link: https://www.econbiz.de/10014131307

Analysis of Administrative Risk on Customer Confidence in E-Commerce System

Pilehvari, Habiballah; Asfiji, Salehi - 2015

B2C e-commerce models, customers trust as a key factor and the key elements of success in e-commerce is considered by many experts know the key to success in e-business in the development and deployment of secure and trusted process for purchasers. The aim of this study is the role of...

Persistent link: https://www.econbiz.de/10014131474

Destination Image, Perceived Risk and Intention to Visit

Chapuis, Jean Michel; Le Falher, Charlène; Gonzalez, … - 2015

Within the experience of deciding about a vacation, does overall image of a destination is reflected in a tourist's perceptions and feelings? Subsequently, this image as a reflective second-order construct, is expected to be related to perceptions of risk. The authors study how 310 respondents...

Persistent link: https://www.econbiz.de/10014134957

Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour

Wai, Kok; Dastane, Dr Omkar; Johari, Zainudin; Ismail, … - 2020

The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using...

Persistent link: https://www.econbiz.de/10014032511

An Uncertain Diagnosis

Rubin, Paul H. - 2013

There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutical firms. This literature is generally critical of those efforts, focusing on the negative aspects of promotion. Although the literature is expressed in empirical and scientific...

Persistent link: https://www.econbiz.de/10014027690

Understanding proximity mobile payments adoption in South Africa : a perceived risk perspective

Eksteen, Charlene; Humbani, Michael - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 4-21

Although existing literature claims that consumers are ready for proximity mobile payments, the reality is that adoption is still low in South Africa. Service providers' attempts to translate this potential into profit is hindered by consumers' perception of risks associated with proximity...

Persistent link: https://www.econbiz.de/10013382429