Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is a reputation of something as a result of the...

Ever since 2009, the General Assembly of the United Nations has proclaimed the year 2012 as being the International Year of Cooperatives. To sustain this project, the General Secretary of the United Nations has appreciated the role of cooperatives to be “a reminder for the international...

Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is a reputation of something as a result of the...

In small firms bear the image and likeness organizational culture owner, in particular, the manager responsible and empowered. His attitudes are reflected cultural acts willingly or unwillingly in his handful of employees. Usually in small Romanian firms no hierarchical managerial levels, the...

The promoters of mentoring in education try to strengthen the view of those who recognize and appreciate the role of the mentors in achieving performance. Phrases such as „I have had a good mentor” have become very frequent; mentor means a trustworthy adviser, a friend, a wise person, a...

It is obviously clear that changes on the labor force market lead to significant modifications on jobs or careers. Careers are different from what they used to be and also much more difficult to coordinate.In these differences are included: a greater need of individuals to look into the future...

To define the portfolio of a service-oriented company, some consultants found useful the development and offer for a special product, different from the services and products available for other consultants. It is easy to realize that such special product (which can be a training package, a...

Branding means cultivating the reputation. This is a continuous action, which includes the product, brand, company and competition. Business management is obliged to cultivate its own brand taking into account market signals and of competition. These signals can be perceived in relation to...