Making the decision to invest in your own higher education is extremely complex as higher education has an essential role in the professional formation. Understanding higher education as a knowledge acquisition and formation process, it must be emphasized that the providers within this process...

Malaysia aspires to be a regional education hub by 2020. Since its inception in 2004, the Ministry of Higher Education has vigorously embarked on initiatives to elevate the standards of higher education in Malaysia. Malaysia has nearly 95000 international students and it may cross 200,000 by...

Concept: With the rapid transformation in the world of advertising and marketing, Digital Marketing has proved to be one of the most widely used and successful media or channel to spread product or service related information among the target audience. Viral marketing can be said to be a...