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Marketing channel strategy on market of the Repbulic of Serbia
Koncar, Jelena; Vukmirovic, Goran; Lekovic, Sonja - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 251-259). 2011
Persistent link: https://www.econbiz.de/10009501224
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Strategy and implementation of B2C electronic commerce as functions of Serbian economy competitiveness
Koncar, Jelena; Katai, Zita Petrovic; Lekovic, Sonja - In: Proceedings of the 20th Annual Conference on Marketing …, (pp. 177-188). 2012
Persistent link: https://www.econbiz.de/10009731019
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SUPPLY CHAIN MANAGEMENT IN THE CONDITIONS OF GLOBAL ELECTRONIC MARKET
Koncar, Jelena; Lekovic, Sonja; Stankovic, Ljiljana - In: Business Logistics in Modern Management 14 (2014), pp. 83-91
Globalization today is one of the most significant changes in the environment. Global electronic market has characteristics of a free market and free participants in the supply chain. Strategic concept of the interorganizational management in the global electronic market is conditioned by the...
Persistent link: https://www.econbiz.de/10011093740
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Private label development in the Republic of Serbia
Koncar, Jelena; Vukmirovic, Goran; Katai, Zita Petrovic - In: Business and Economic Horizons (BEH) 3 (2010) 3, pp. 105-110
The paper is focused on market research of private label development in Serbia from 2005 to 2010. Core objective of the paper relates to the comparative analyses of private labels portfolios and strategies between different retail formats. The data used for the research are official statistical...
Persistent link: https://www.econbiz.de/10008774322