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Battle of Realities – eine qualitativ-empirische Analyse über den Einsatz von Augmented Reality und Virtual Reality im Vertrieb
Schachtsieck, Daniel - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1361-1374
Zahlreiche Unternehmen kennen die möglichen Einsatzmöglichkeiten von Augmented Reality und Virtual Reality und die daraus resultierenden Potenziale nicht. Auch die aktuelle Forschung weist hier große Lücken auf. Das Ziel dieser Arbeit ist es, eine Entscheidungshilfe für deren Einsatz im...
Persistent link: https://www.econbiz.de/10014528814
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Immersive Unternehmenswelten : wie Virtual, Augmented und Mixed Reality die Wirtschaft verändern können
Dalton, Jeremy; Acker, Olaf - 2023 - 1. Auflage
Persistent link: https://www.econbiz.de/10013201840
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Virtual und Augmented Reality : Status quo, Herausforderungen und zukünftige Entwicklungen : TA-Vorstudie
Kind, Sonja R.; Ferdinand, Jan-Peter; Jetzke, Tobias; … - 2019
Persistent link: https://www.econbiz.de/10012127180
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Identification of technology diffusion by citation and main paths analysis : the possibility of measuring open innovation
Su, Wei-Hao; Chen, Kai-Ying; Lu, Louis Y. Y.; Huang, Ya-Chi - In: Journal of open innovation : technology, market, and … 7 (2021) 1/104, pp. 1-22
This study collected literature on augmented reality (AR) from academic and patent databases to plot the historic development trajectory of AR and forecast its future research and development trends. A total of 3193 and 13,629 papers were collected from academic and patent databases,...
Persistent link: https://www.econbiz.de/10012493104
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian; Telkmann, Verena - In: Journal of media business studies 18 (2021) 4, pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
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Fashion virtual reality in e-commerce
Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10012513158
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Synergetic effects of network interconnections in the conditions of virtual reality
Kraus, Kateryna; Kraus, Nataliia; Shtepa, Olena - In: Journal of entrepreneurship, management and innovation … 17 (2021) 3, pp. 149-188
Persistent link: https://www.econbiz.de/10012621336
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Improving business models through augmented reality applications : evidence from history, theory, and practice
Leone, Daniele; Pietronudo, Maria Cristina; Dezi, Luca - In: International journal of quality and innovation : IJQI 6 (2022) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10012696911
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Information and Communication Technologies in Tourism 2022 : Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022
Stienmetz, Jason L. (ed.); Ferrer-Rosell, Berta (ed.);  … - ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online> - 2022
Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural heritage tourism -- Virtual Reality: A Simple Substitute or New Niche? -- Video Games as a Media for Tourism Experience -- Travel planning for families with a disabled child, and...
Persistent link: https://www.econbiz.de/10012814713