Stremersch, Stefan; Camacho, Camacho, N.M.A.; Vanneste, … - Erasmus Research Institute of Management (ERIM), … - 2014
The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and...