Kaymak, Uzay; Potharst, Potharst, R.; Pijls, Pijls, W.H.L.M. - Erasmus Research Institute of Management (ERIM), … - 2001
Partly due to a growing interest in direct marketing, it has become an important application field for data mining. Many techniques have been applied to select the targets in commercial applications, such as statistical regression, regression trees, neural computing, fuzzy clustering and...