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Part I: Introduction -- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a … competitiveness need? -- Part II: Technology and Wine tourism -- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A … Case Study of Southern Sweden -- Chapter 3. Social media influencers, content and tourism: A study for the Swan Valley wine …
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Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the … regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the … determi-nants of brand love in wine tourism. Using survey data from wine tourists in Portugal, a structural equation modelling …
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