Segmentation of wine tourism experience in Mexican wine regions using netnography
Year of publication: |
2022
|
---|---|
Authors: | Hernández, Ana Laura ; Alarcón, Silverio ; Meraz Ruiz, Lino |
Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 34.2022, 3, p. 427-446
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Subject: | 4Es model | Market segmentation | Marketing | Mexico | Multiple correspondence analysis | Netnography | Segmentation | Tourism | Wine routes | Wine tourism | Wines | Mexiko | Marktsegmentierung | Wein | Wine | Weinbau | Wine industry | Tourismus | Tourismusmarketing | Tourism marketing | Markt | Market | Urlaubsverhalten | Holiday behaviour |
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