Segmentation of wine tourism experience in Mexican wine regions using netnography
Ana Laura Hernández, Silverio Alarcón and Lino Meraz Ruiz
| Year of publication: |
2022
|
|---|---|
| Authors: | Hernández, Ana Laura ; Alarcón, Silverio ; Meraz Ruiz, Lino |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 34.2022, 3, p. 427-446
|
| Subject: | 4Es model | Market segmentation | Marketing | Mexico | Multiple correspondence analysis | Netnography | Segmentation | Tourism | Wine routes | Wine tourism | Wines | Tourismus | Mexiko | Wein | Wine | Weinbau | Wine industry | Marktsegmentierung | Tourismusmarketing | Tourism marketing | Markt | Market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-02-2021-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361912