reduce the diversity of programming by curtailing revenues from programs. They may also decrease program net quality …

. Extending the "persuasion" game, we show that quality information takes precedence over price information and horizontal product …. We analyze a firm'ss choice of advertising content and the information disclosed to consumers. A firm advertises only … product informa- tion, price information, or both; and prefers to convey only limited product information if possible …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also … suggest a new taxonomy of advertising, distinguishing between hype, which shifts demand, and real information, which rotates …

population of consumers with heterogeneous tastes regarding product quality and brand image. First, we analyze active branding by …

-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can … learn about product quality by observing the choices of others. Consumers are, however, not able to fully distinguish … equilibrium the most observed product is always most likely to be of the highest quality. The analysis has important policy …

-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can … learn about product quality by observing the choices of others. Consumers are, however, not able to fully distinguish … equilibrium the most observed product is always most likely to be of the highest quality. The analysis has important policy …

In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

differentiation decisions to maximize profit. Quality is a form of differentiation. An example of this occurs in the TV market, where …

I examine health maintenance organizations' (HMOs) voluntary disclosure of product quality, which is not as complete as … product differentiation, but they challenge the intuition that competition should lead to more provision of quality … information. …

the same time, firms make product differentiation decisions over the basis of maximizing profit. Quality is one way to …