The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loyalty to a hotel or a hotel chain. The...

This article examines the company TUI and its Magic Life hotel chain. The remarkable success of this group in terms of sustainable development led him to develop its own norms and standards. Unfortunately, public policies and private initiatives such as TUI are now hampered by the reluctance of...

De nombreuses recherches (Costa et Bamossy, 2001; Grayson et Martinec, 2004; Yeoman et

Today, tourism is oriented towards new forms of development pertaining to an insight of “sustainable development” that aims at respecting, preserving, and sustainably highlighting the patrimonial resources (natural, cultural, and social) of a territory to the hosted tourists so as to reduce...

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty determinants, which we verify empirically. We try...

If yield management is commonly used, studies dealing with customers reactions are not frequent. Yield management techniques, which aim to optimize firm returns, leads often to disadvantageous situations for customers. The object of this article is to study the consumer perception of Yield...

The most import effect of ICT on the tourism sector is on distribution because it involves exchanges, during all the stages of sales, between suppliers, intermediaries and clients that can be dematerialized. Thus, Internet has changed the structure of intermediation in this industry with the...

Alors que le yield management est une pratique courante, rares sont les études portant sur les réactions des clients. Pourtant, si la mise en œuvre des techniques de yield management permet d’optimiser la rentabilité d’une entreprise, elle génère des prix variables pour un même...

The development of competition in the tourism sector questioned the impact of loyalty programs hotels. Taking commitment and confidence as mediated variable we try to highlight factors loyalty. Conducting a comparative study in France and Slovakia we try to determine how and to what extent...

Evaluate a growing company is always a difficult exercise because the valuation depends on the appreciation of many factors that vary depending on the person performing the evaluation: manager, shareholder, venture capitalist, etc. This article aims to present the methods used to evaluate this...