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Market testing and postlaunch evaluation for consumer goods
Olson, David W. - In: The PDMA handbook of new product development, (pp. 479-496). 2005
Persistent link: https://www.econbiz.de/10003831519
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Overview and context for life-cycle management
Ausura, Bill; Gill, Bob; Haines, Steven - In: The PDMA handbook of new product development, (pp. 497-512). 2005
Persistent link: https://www.econbiz.de/10003831521
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Product obsolescence and discontinuation
Jackson, Elizabeth - In: The PDMA handbook of new product development, (pp. 513-524). 2005
Persistent link: https://www.econbiz.de/10003831535
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Lessons learned from outstanding corporate innovators
Boike, Douglas; Hustad, Thomas; Jankowski, Stan; Kay, … - In: The PDMA handbook of new product development, (pp. 513-524). 2005
Persistent link: https://www.econbiz.de/10003831561
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First results from the 2003 comparative performance assessment study (CPAS)
Adams-Bigelow, Marjorie - In: The PDMA handbook of new product development, (pp. 546-566). 2005
Persistent link: https://www.econbiz.de/10003831565
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Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter; Siebels, Astrid; Janßen, Nina - 2007
Persistent link: https://www.econbiz.de/10003631718
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An exploratory investigation on new product development in family luxury businesses
Bresciani, Stefano; Bertoldi, Bernardo; Giachino, Chiara; … - In: World review of entrepreneurship, management and … 11 (2015) 2/3, pp. 186-199
Persistent link: https://www.econbiz.de/10011404455
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Nachhaltige Produkte und Dienstleistungen : Leitfaden zur Entwicklung zukunftsfähiger Geschäftsfelder ; ein Projektbericht im Rahmen der Programmlinie Fabrik der Zukunft, Impulspro...
Engelhardt, Gudrun; Griessler, Erich; Littig, Beate; … - 2003
Persistent link: https://www.econbiz.de/10001776516
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Product choice, taxation and switching costs
Myles, Gareth D.; Uyduranoglu, Ayse - In: Annales d'économie et de statistique (2004), pp. 69-87
Persistent link: https://www.econbiz.de/10002700684
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The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10001902047