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The Alpha, Beta, Gamma Approac...
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Searching for a new Ad Agency
Dowling, Grahame R.
-
1993
Persistent link: https://www.econbiz.de/10000856755
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How the tension between "good" and "bad" profits can wreak havoc with a company's reputation
Dowling, Grahame R.
- In:
Business strategy series
9
(
2008
)
6
,
pp. 330-335
Persistent link: https://www.econbiz.de/10003930533
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Playing the citations game : from publish to perish to be cited or sidelined
Dowling, Grahame R.
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 280-287
Persistent link: https://www.econbiz.de/10010472746
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The curious case of corporate tax avoidance : is it socially irresponsible?
Dowling, Grahame R.
- In:
Journal of business ethics : JOBE
124
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2014
)
1
,
pp. 173-184
Persistent link: https://www.econbiz.de/10010424750
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The art and science of marketing : marketing for marketing managers
Dowling, Grahame R.
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2004
Persistent link: https://www.econbiz.de/10001851111
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Corporate identity traps
Dowling, Grahame R.
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1996
Persistent link: https://www.econbiz.de/10000933136
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Product life cycle traps : strategic planning and shortening PLCs
Dowling, Grahame R.
-
1996
Persistent link: https://www.econbiz.de/10000940415
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The dynamic nature of buying centers : do researchers and salespeople aim at a moving target?
Dowling, Grahame R.
-
1995
Persistent link: https://www.econbiz.de/10000902238
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9
Measuring change in self-report data : it's as easy as alpha beta gamma
Dowling, Grahame R.
-
1991
Persistent link: https://www.econbiz.de/10000847110
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Defining and measuring corporate reputations
Dowling, Grahame R.
- In:
European management review : the journal of the …
13
(
2016
)
3
,
pp. 207-223
Persistent link: https://www.econbiz.de/10011644351
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