This work wants to show the methodology and results about a survey madein 2011 on the real and potential audience of the archaeological site La Banditacciaand the Archaeological Museum of Cerveteri (Rome's area). They wereobject of a marketing institutional plan inside the big one «Distretto...

Although quality has long been debated in service industry starting from different models developed with respect to goods, there is still room for further investigation on service quality, especially on the definition and the identification of the dimensions of it through performance indicators,...

Whereas satisfaction is one of the main determinants of consumer re-purchasing behaviour, a decrease in purchasing gives evidence of possible customer-exit behaviour. Previous studies focused on re-purchasing behaviour and brand loyalty; the interest in understanding how the customers react to...

It is crucial for all organizations that activate in this field to research and understand the way in which consumers make decisions and the factors that motivate and encourage tourists to make different purchases. Also, when analyzing a tourist’s consumer behavior, companies must take into...

This research uses the methodology Servqual in order to measure the quality of service given by a public university in Barcelona (Spain) to its study abroad students. The analysis explores the results not only from traditional approach based in a expectations versus perceptions point of view but...

This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online consumer survey in relation to Internet retailing. In this...

Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study...

Pricing models for social efficiency focuses on assessing the quality, namely the comparison of the desired product to the consumer and the product received, the level of consumer satisfaction on the products and / or services will be therefore a very important component in measuring the...

In Brazil, buses represent the main mode of public transportation. However, in recent years intercity and interstate bus companies have been facing a growing competition with other forms of transportation such as bus companies competitors, illegal transportation companies, chartered buses, and,...

Little is known about international differences in the formation of customer satisfaction, particularly regarding developed and emerging markets in Asia. This lack of knowledge limits the competitiveness of Western companies in Asia. From the perspectives of economic and cultural country...