Business Orientation of Indian Consumer Banking
Year of publication: |
2012
|
---|---|
Authors: | Kaur, Gurjeet ; Gupta, Shruti |
Published in: |
Global Business Review. - International Management Institute. - Vol. 13.2012, 3, p. 481-507
|
Publisher: |
International Management Institute |
Subject: | Business orientation | Indian consumer banking | customer orientation | customer satisfaction | market orientation | relationship marketing |
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