Many rural areas make increasing recourse to the use of territorial marks to achieve a development goal, foster reputation as well as preserve their identity, their cultural, social and environmental resources. Despite the growing interest of the literature on the topic, territorial marks have...

The purpose of this study is to carry out an analysis about the existing relationship between brand and territory and about the effects the second one has on the brand growth in a global contest. A review of the current literature available on this topic gives the chance to develop a theoretical...

The article considers the notion, stages of formation of the territorial brand and approaches to the territorial brand positioning. It justifies expediency of the territorial brand formation. It analyses existing approaches to the territorial brand formation using example of the Kharkiv oblast,...

В статье рассмотрены понятие, этапы формирования территориального бренда, подходы к позиционированию бренда территории. Обоснована целесообразность...

Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)” with their further classification...