Previous work found the racial composition of NBA teams to be positively correlated with the racial composition of their metropolitan markets in the 1980s.We find continued evidence of this relationship during the 1990s, with accompanying revenue gains from the inclusion of White players on...

This article tests for customer discrimination by examining attendance boosts associated with the Los Angeles Dodgers pitcher and Mexican national Fernando Valenzuela. Fernando’s starts were associated with higher attendance at games beginning in 1981 and as late as 1987, and as late as...