Donnelly, Tom; Morris, David; Mellahi, Kamel - In: International Journal of Business Performance Management 5 (2003) 4, pp. 302-315
This paper discusses the reasons why the German luxury car maker BMW purchased the ailing British volume car producer Rover/Land Rover and why it disposed of both after only six years. This merger went against the trend in the industry as normally it was volume producers that acquired luxury...