ROVER-BMW: from shotgun marriage to quickie divorce
Year of publication: |
2003
|
---|---|
Authors: | Donnelly, Tom ; Morris, David ; Mellahi, Kamel |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 5.2003, 4, p. 302-315
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | globalisation | merger | post merger management policy | product development | currency fluctuations | divestment | automobile industry | BMW | Rover | Land Rover |
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