Advertising supported content sampling is ubiquitous in online markets for digital information goods. Yet, little is known about the profit impact of sampling when it serves the dual purpose of disclosing content quality and generating advertising revenue. This paper proposes an analytical...

Product quality is often unobservable ex-ante and consumers rely on experts' judgments, sometimes in the form of ratings or awards. Do awards affect consumers' choices or, conversely, are they conferred on the most popular products? To disentangle this issue, we use data about the most important...

Objective – The number of hotels in both urban or in tourism areas has increased quite rapidly. The success and sustainability of hotel businesses is largely determined by their marketing strategy and the quality of services they provide to their customers. In choosing a hotel, customers...

Objective – This study was conducted to determine the effect of brand image, price and awareness toward brand loyalty through customer satisfaction. In this study, 260 questionnaires were distributed to Samsung smartphone holders.Methodology/Technique – This research was conducted in...

Russian Abstract: Метою статті є порівняння сучасних методів оцінки конкурентоспроможності та практична апробація отриманих результатів на виробничому підприємстві з...

In financial markets where consumers can only be reached through an advisor, product providers usually compete indirectly for consumers through commissions to advisors. Therefore, a regulatory ban on commissions may restrict this competition. We formulate a theoretical model in order to study...

Guest editors' introduction of a special issue dedicated to advancing understanding of how a firm's reputation is influenced by the actions of other firms and advancing methods of managing this interdependence. It introduces the topic of reputational interdependence, summarizes the five articles...

This paper studies content strategies for online publishers of digital information goods. It examines sampling strategies and compares their performance to paid content and free content strategies. A sampling strategy, where some of the content is offered for free and consumers are charged for...

Even before the global crisis, the Italian economy was experiencing international difficulties, although the slow growth and declining share of world trade were accompanied by a perceptible process of manufacturing transformation. The paper uses data from the Bank of Italy’s survey of...

This paper discusses complementarities and tensions between competition policies and consumer protection policies. The paper argues that markets will often supply adequate customer protection without the need for extra public intervention. Special areas where intervention might be needed are...