Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...

Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect. Research methodology - Cronbach’s Alpha...

In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There are three main goals of this research: to show if the customers heard about the CSR, to emphasize the significance which customers gave to certain dimensions of CSR and to show...

Despite large interest in CSR in China, the role of consumers has been underexplored in empirical research, with studies mainly focused on specific subcomponents of CSR, based on evidence from small, urban samples. Using a country-wide consumer survey, this article examines 1) how Chinese...

Recent evidence suggesting consumers don't pull their own weight when it comes to ethical consumerism means that it can be somewhat of a pyrrhic victory for companies seeking to spruce up their social credentials. We discuss the extent to which an onus lies with consumers to help corporations...

Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to...

The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...

Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....

The environmental, economic, and social impact of food value chains have attracted the attention ofa wide range of stakeholders. However, only a few studies have focused on sustainability in the foodindustry in terms of social responsibility from a developing country perspective. Indeed,...