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The diffusion pattern of Enterprise 2.0 technologies : worldwide estimates of a Bass co-diffusion model for the last 10 years

Bughin, Jacques - In: Journal of contemporary management : JMC 7 (2017) 2, pp. 31-42

Persistent link: https://www.econbiz.de/10011775316

Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program

Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113

Persistent link: https://www.econbiz.de/10011742934

Practical experience in teaching inventory management with edublogs

Garcia-Sabater, Julio J.; Vidal-Carreras, Pilar I.; … - In: Journal of industrial engineering and management : JIEM 4 (2011) 1, pp. 103-122

Purpose: The aim of this paper is to analyze the utility of edublogs in teaching-learning process applied to postgraduate Courses. Particularly, it describes an experience carried out while delivering a Course offered to students, mainly Industrial Engineers, of a certain Master program....

Persistent link: https://www.econbiz.de/10011899751

Transforming consumers into brands : tracing transformation processes of the practice of blogging

Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82

Persistent link: https://www.econbiz.de/10011920063

Corporate blogging and job performance : effects of work-related and nonwork-related participation

Lu, Benjiang; Guo, Xunhua; Luo, Nianlong; Chen, Guoqing - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 285-314

Persistent link: https://www.econbiz.de/10011491590

The impact of advertising, trustworthiness, and valence on the effectiveness of blogs

Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339

Persistent link: https://www.econbiz.de/10010394749

The advantage of social media

Ristova, Maja - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 181-191

Persistent link: https://www.econbiz.de/10010395680

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda

Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10010200658

Using social media for service innovations : challenges and pitfalls

Scupola, Ada; Nicolajsen, Hanne Westh - In: International journal of e-business research : an … 9 (2013) 3, pp. 27-37

Persistent link: https://www.econbiz.de/10010196194