The aim of this research is to deepen the understanding of the concept of company growth. With ‘sales growth’ used as an operational measure, and in contrast with growth models offered by e.g. Greiner (1972/98) and Churchill & Lewis (1983), this study reveals a number of motives, enablers...

This paper has a threefold purpose. First, we offer a literature review on alliance capability based on strategic and competence based management literature. Second, we extend existing literature on alliance capability by breaking this concept down into five sub capabilities, which are each...

Ford et al. (1998) argue that strategy development in one company cannot be undertaken in today’s highly competitive business markets in isolation of others. Given the characteristics of business markets such as heterogeneity, co-evolution and interdependencies, (marketing)strategies will...

Volatile environments often force companies to renew their market strategy. In this study, the focus is on the process aspects of a renewal that is characterized by a high degree of ‘muddling through’. This study wants to (1) show the complexity and incremental nature of market strategy...