Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have … Groups • Lecturers and students in public relations, social media, (digital) communication, journalism, marketing and … management • Practitioners in public relations, marketing and management The Author Prof. Dr. Benjamin Gust is professor for …

‐first century media tool to facilitate marketing activities and reach out to customers more than ever before. Design …/methodology/approach – The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and … and its brands in the market and facilitate marketing activities and communication strategies. Social media networks with …

social networks. The results of research show that banks in Bosnia and Herzegovina mostly use Facebook, mainly as a marketing …

Prologue: the Facebook effect -- The beginning -- Palo Alto -- Social networking and the Internet -- Fall 2004 … -- Facebook and the world -- Changing our institutions -- The evolution of Facebook -- The future …