This study used qualitative methods to collect interview data from six technology companies and applied content analysis to interpret the data. The purpose was to describe the decision-making model in the outsourcing of public relations (PR) by technology corporations to PR agencies. Results...

Purpose – This paper aims to examine the influence of individual internal principles and perceived external factors on the ethical attitudes toward environmental practices, on the part of Taiwanese environmental business managers. Design/methodology/approach – The analysis of 295 pretest...