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A Proposed Model for New Service Development

Scheuing, Eberhard E.; Johnson, Eugene M. - In: Journal of Services Marketing 3 (1989) 2, pp. 25-34

Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing …

Persistent link: https://www.econbiz.de/10014905719

Organizational Barriers to Creativity...and How to Knock Them Down

Klein, Arthur R. - In: Journal of Services Marketing 4 (1990) 4, pp. 69-70

Considers the relevance of creativity to marketing and advertising. States that since creativity involves risk, organizations may be actually penalizing creativity or rewarding its avoidance. Discusses common barriers to creativity in organizations which can be said to be bureaucratic. Suggests...

Persistent link: https://www.econbiz.de/10014905761

Building Innovativeness in Large U.S. Corporations

Parsons, Andrew J. - In: Journal of Services Marketing 5 (1991) 4, pp. 5-20

Maintains that a core issue for the international competitiveness of US corporations is that of the innovation …

Persistent link: https://www.econbiz.de/10014905765

Determinants of services co-creation with business customers

Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: Journal of Services Marketing 31 (2017) 2, pp. 85-103

customer relationships and thus their service innovation processes. Originality/value This study identifies and analyzes …

Persistent link: https://www.econbiz.de/10014905846

Innovation and cause-related marketing success: a conceptual framework and propositions

Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris; … - In: Journal of Services Marketing 29 (2015) 5, pp. 354-366

Purpose – This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success … underpin CRM success, undertakes an innovation theory application in CRM and examines its theoretical and practical … connections between five innovation types and CRM success; enrichment of the innovation and CRM literature by developing a …

Persistent link: https://www.econbiz.de/10014906062

A practical perspective on the classification of service innovations

Hsieh, Jung-Kuei; Chiu, Hung-Chang; Wei, Chih-Ping; … - In: Journal of Services Marketing 27 (2013) 5, pp. 371-384

Purpose – This paper aims to link academic classifications of service innovation with practical activities by firms to … detail the essence of service innovation. Design/methodology/approach – This research employs both qualitative and … in Taiwan, to gather practitioners ' perspectives on service innovation. A content analysis details specific forms of …

Persistent link: https://www.econbiz.de/10014906428

Technology sourcing acquisitions

Ruckman, Karen - In: Journal of Strategy and Management 2 (2009) 1, pp. 56-75

Purpose – The purpose of this paper is to determine what the effects of acquisition are on R&D patterns. Design/methodology/approach – This paper tests whether the actual post‐acquisition R&D intensity of the combined firm deviated from the predicted R&D intensity, where the predicted...

Persistent link: https://www.econbiz.de/10014906607

Effective risk management outcomes: exploring effects of innovation and capital structure

Juul Andersen, Torben - In: Journal of Strategy and Management 2 (2009) 4, pp. 352-379

innovation policy and capital structure decisions as firms deal effectively with risk and uncertainty. Practical implications … options logic is adopted to explain how effective risk management capabilities improve performance and how innovation and … investment in innovation and lower financial leverage. Research limitations/implications – The analysis is based on a sample of …

Persistent link: https://www.econbiz.de/10014906624

Complementary or alternative? The effects of corporate political strategy on innovation

Ozer, Mine; Markóczy, Lívia - In: Journal of Strategy and Management 3 (2010) 3, pp. 252-272

investigate the relationship between corporate political strategy and innovation in the manufacturing industry in the USA. Design …/methodology/approach – The paper proposes two competing views on the relationship between corporate political strategy and innovation building on … perspective, suggesting that corporate political strategy is complementary to innovation. The paper also tests for the moderating …

Persistent link: https://www.econbiz.de/10014906639

Top manager ownership levels and incentive alignment in inventively active firms

Levitas, Edward; Barker, Vincent L.; Ahsan, Mujtaba - In: Journal of Strategy and Management 4 (2011) 2, pp. 116-135

Purpose – Firms that pursue invention face special conditions that heighten the potential conflict between managers and shareholders. High R&D spending increases the information asymmetry between managers and shareholders because the invention process is rooted in tacit knowledge. Because...

Persistent link: https://www.econbiz.de/10014906654