insisting that the producer and not the customer is responsible for innovation. But times have changed since the late US … scientist made this claim. Innovation is no longer considered down to company efforts alone. A growing number of people now … recognize the important contribution certain consumers can make. Innovation is a costly business at the best of times. Testing …

innovation. Unfortunately, the car has not sold as well as expected and some experts blame this on the company's failure to be …

teaching and research focus on strategy and innovation, and distills the findings of the conference down to a guideline for …. Re‐imagining involves three steps: embracing outside‐in innovation, re‐conceiving the company's core and vision, and …. Originality/value – Ideas about new forms of innovation and the need to address social concerns about business usually stay at a …

have a considerable influence on their approach to issues like innovation and new product development (NPD). Indeed, the … alarmingly high. Risk and uncertainty thus remain the norm where innovation is concerned. In order to unearth those winning …