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From Amazon to Apple : modeling online retail sales, purchase incidence, and visit behavior

Panagiotelis, Anastasios; Smith, Michael S.; Danaher, … - In: Journal of business & economic statistics : JBES ; a … 32 (2014) 1, pp. 14-29

Persistent link: https://www.econbiz.de/10010380482

From Amazon to Apple : Modeling Online Retail Sales, Purchase Incidence and Visit Behavior

Panagiotelis, Anastasios - 2014

In this study we propose a multivariate stochastic model for website visit duration, page views, purchase incidence and the sale amount for online retailers. The model is constructed by composition from carefully selected distributions, and involves copula components. It allows for the strong...

Persistent link: https://www.econbiz.de/10013063707

From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence and Visit Behavior

Panagiotelis, Anastasios; Smith, Michael S.; Danaher, … - Department of Econometrics and Business Statistics, … - 2013

In this study we construct a multivariate stochastic model for website visit duration, page views, purchase incidence and the sale amount for online retailers. The model is constructed by composition from parametric distributions that account for consumer heterogeneity, and involves copula...

Persistent link: https://www.econbiz.de/10010687958

Estimation issues for copulas applied to marketing data

Danaher, Peter J.; Smith, Michael S. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 25-28

Persistent link: https://www.econbiz.de/10008905601

A latent variable perspective of copula modeling

George, Edward I.; Jensen, Shane T. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 22-24

Persistent link: https://www.econbiz.de/10008905602

Modeling multivariate distributions using copulas : applications in marketing

Danaher, Peter J.; Smith, Michael S. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10008905604

Where, when, and how long : factors that influence the redemption of mobile phone coupons

Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725

Persistent link: https://www.econbiz.de/10011349858

From Amazon to Apple : modeling online retail sales, purchase incidence and visit behavior

Panagiotellis, Anastasios; Smith, Michael S.; Danaher, … - 2013

Persistent link: https://www.econbiz.de/10009713011

Forecasting television ratings

Danaher, Peter J.; Dagger, Tracey S.; Smith, Michael S. - In: International journal of forecasting 27 (2011) 4, pp. 1215-1240

Persistent link: https://www.econbiz.de/10009316791

Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment

Danaher, Peter J.; Danaher, Tracey S.; Smith, Michael S.; … - In: Journal of marketing research 57 (2020) 3, pp. 445-467

Persistent link: https://www.econbiz.de/10012214143

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