The paper points out the image of a destination as a possible source of competitive advantage of the destination. A review of the literature is included showing the rising importance of the image of a destination. Slovenia's image as a tourist destination perceived by foreign tourist experts is...

This paper investigates the concept of customer-based brand equity for a tourism destination, which has been introduced to tourism literature only few years ago. Specifically, it investigates, whether the differences between the renewal and repeat tourists exist in their evaluation of tourism...

This study uses a structural equation modeling technique to verify a theoretically proposed model of a customer's evaluation of a tourism destination brand. We therefore employed a measure of the customer-based brand equity of a tourism destination and tested it on the case of Austria from the...

The paper analyses the concept of country branding. The focus is placed on influential stakeholders who should participate in brand development and implementation. Specifically, the extremely important role of local inhabitants is stressed. The paper focuses on the country branding in Slovenia...

This paper explores the demand-side perspective on tourism destination phenomenon and investigates whether more comprehensive measure for its evaluation could be applied to the destination brand. Unlike many previous studies dealing mostly with a tourism destination image concept, the approach...

The paper introduces the concept of customer-based brand equity for a tourism destination and thereby completes previous tourism destination studies which have exclusively investigated the destination image concept. Since no other authors have combined the four proposed dimensions (awareness,...

The electricity market liberalisation for households in Slovenia aims to encourage new suppliers' entries and thus greater market competition in electricity supply. It is interesting to investigate how households' consumption in Slovenia has reacted in response to new opportunities in selection...

The early decades of the 21st Century may well become known in the annals of intellectual property development as the period when “everything old is new again.” There is one ancient doctrine that has not yet enjoyed a similar renaissance, despite its clear application to today's new, global,...

This paper studies firms' price-setting decision during a currency changeover. Buyers' difficulties with the new nominal price level may create incentives to raise prices temporarily but doing so comes at the risk of damaging a seller's standing as a fair trader. We model firms' trade-off and...

This paper provides research into the effects of product class and seller reputation on price-setting in online auctions. Sellers may offer price information to potential bidders through buy-now prices (BNPs) and starting prices (SPs). In two experiments, the authors show that for products with...