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The purpose of this paper is to describe the development of China’s science and technology, their related institutions and use in the business world since the reforms started in 1978. Special attention will be given to the re-integration of high-technology into the private sector and the...
Persistent link: https://www.econbiz.de/10010731553
In this paper we present and analyze a model for clustering in networks that offer Software as a Service (SaaS). In this problem, organizations requesting a set of applications have to be assigned to clusters such that the costs of opening clusters and installing the necessary applications in...
Persistent link: https://www.econbiz.de/10011067472
Increasing the integration of marketing and R&D is widely recognized as an approach to improve the new product performance (NPP) of companies. However, empirical evidence for the positive effect of integration on NPP, especially at the corporate level, is mixed. This study provides a...
Persistent link: https://www.econbiz.de/10010837504
Understanding technological change is of critical importance to marketers, as it bears new markets, new brands, new customers, and new market leaders. This paper examines the deviation among reviews of a technology’s performance and its consequences for inferences on technology evolution...
Persistent link: https://www.econbiz.de/10010837677
The integration of marketing and R&D is a major concern for companies that want to improve their new product performance (NPP). In order to integrate, companies are using mechanisms such as physical proximity, cross-functional teams, and job rotation. This study examines the relative...
Persistent link: https://www.econbiz.de/10010730981
In online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on their web...
Persistent link: https://www.econbiz.de/10010731224
We propose an evolutionary approach for studying the dynamics of interaction of strategic agents that interact in a marketplace. The goal is to learn which agent strategies are most suited by observing the distribution of the agents that survive in the market over extended periods of time. We...
Persistent link: https://www.econbiz.de/10010731329
features lie in the development of closer relationship and cooperation between companies and their Internet consumers and … concept, with the main goal of bringing the high statisfaction and loyalty to their consumers in the e-market. …
Persistent link: https://www.econbiz.de/10011039105
The current study is conducted to fill up the research gap on the inconsistent findings of the ability of market orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product innovativeness as factors to leverage marketing performance....
Persistent link: https://www.econbiz.de/10012703601
Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry mdash; the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the...
Persistent link: https://www.econbiz.de/10012765796