How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope
Year of publication: |
2002-08-05
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Authors: | Leenders, Leenders, M.A.A.M. ; Wierenga, Wierenga, B. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | marketing-R&D interface | new product performance | resources | strategic scope |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2002-68-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing ; O32 - Management of Technological Innovation and R&D |
Source: |
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Leenders, M.A.A.M., (2002)
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Stremersch, Stefan, (2010)
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The Effectiveness of Different Mechanisms for Integrating Marketing and R&D
Leenders, Leenders, M.A.A.M., (2001)
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The Effectiveness of Different Mechanisms for Integrating Marketing and R&D
Leenders, Leenders, M.A.A.M., (2001)
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Competitiveness of Family Businesses
Leenders, Leenders, M.A.A.M., (2001)
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Suboptimality of Sales Promotions and Improvement Through Channel Coordination
Wierenga, Wierenga, B., (2002)
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