Stremersch, Stefan; Franses, Philip Hans; Wuyts, Wuyts, … - Erasmus Research Institute of Management (ERIM), … - 2001
Prior research on technology-intensive (TI) markets makes abstraction of the social context in which transactions take place. In contrast with this prior literature, the authors show that buyer-vendor transactions in TI markets are relationally and structurally embedded in an interfirm network....