Comertul electronic, impreuna cu alte componente cheie ale economiei digitale, este considerat a oferi o crestere economica durabila, atat de necesara pentru a depasi criza financiara pe care natiunile o intampina. Aceasta lucrare isi propune sa identifice, sa descrie si sa testeze principalii...

Comunicarea de marketing a companiilor sau organizatiilor a cunoscut un avant foarte mare o data cu aparitia Internetului, mediul online favorizand atat comunicarea comerciala a acestora, cat si pe cea corporativa. Internetul este un canal atipic de comunicare de implica mai multi emitatori si...

Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...

For studying consumers’ intention to buy online, ECM-IT framework was employed. Consumers’ behavioral intention is a function of both consumers’ satisfaction with their decision to buy online goods and services and perceived usefulness of using the Internet in the buying process, while...

Overall satisfaction with the online buying process was assumed to be a strong predictor of three behavioral loyalty intentions: repurchasing online, recommending online buying to referent groups and patronizing online buying over traditional buying. These hypotheses were tested using a...

Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...

This paper aim is to assess if consumers’ perceived risk can mediate the relationship between trust and consumers’ intention to buy online. Several others studies indicate that perceived risk acts like a barrier to online buying adoption, while trust in the online vendors and the reliability...