MODELING THE KEY ROLE OF OVERALL SATISFACTION WITH THE ONLINE BUYING PROCESS IN DETERMINIG BEHAVIORAL LOYALTY INTENTIONS
Year of publication: |
2012
|
---|---|
Authors: | ICONARU, Claudia |
Published in: |
Review of Economic and Business Studies. - Facultatea de Economie şi Administrarea Afacerilor. - 2012, 9, p. 75-92
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | online buying | transaction-specific satisfaction | overall satisfaction | loyalty | structural equation modelling |
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