Reynolds-Allie, Kenesha; Fields, Deacue - Southern Agricultural Economics Association - SAEA - 2011
Direct marketing to restaurants has become increasingly popular as chefs desire high quality, fresh foods to meet the … demand of their customers who are becoming more health conscious. Restaurants accounted for approximately 70 percent of the … local growers. This study seeks to determine restaurant/chefs’ preferences for local food in Alabama using choice based …