The paper addresses the issue of the use of the Internet for the management of luxury brands. We investigate luxury managers’ attitudes towards the use of the Internet to promote their brands and also assess consumers’ opinions and behaviour concerning luxury brands Web sites. Finally, we...

Purpose – One conclusion is widely shared by professionals in the cultural sector: consumer motivations have changed and in particular their relations with cultural products and services. This paper seeks to analyze different trends applied to museums in order to improve the understanding of...

Purpose – The purpose of this paper is to examine the role of location in the relationships established between headquarters and foreign subsidiaries. Design/methodology/approach – The empirical study is based on three in‐depth case‐studies of French multinationals. The authors conducted...

Purpose – The present study in this paper seeks to deal with the crucial topic of growth determinants for ICT start‐ups. In this emerging industry high firm birth rates go hand in hand with a great risk of failure and only one firm out of three survives the first three years....

Purpose – Many managers of Indo‐French alliances consider culture to be a failure, rather than a success factor because they address the national or corporate level for cross‐cultural comparisons. In contrast, this study proposes using the Douglasian Cultural Theory (CT) to address the...

Purpose – The purpose of this paper is to present and discuss, among alternative European currents, a “foundationalist perspective for management research” (FPM) which redefines the identity, rigor and relevance of management research. Design/methodology/approach – The management...

Purpose Enterprise risk management (ERM) is a risk management approach that calls for integrating all the organization-wide risks and takes a portfolio view point of managing organizational risks. The purpose of this paper is to investigate the factor that influence a firm’s decision to adopt...