Feng, Taiwen; Cai, Di; Zhang, Zhenglin; Liu, Bing - In: Industrial Management & Data Systems 116 (2016) 8, pp. 1700-1718
Purpose The purpose of this paper is to examine the joint influence of technological newness (TN) and market newness (MN) on the relationship between customer involvement (CI) and new product performance. Design/methodology/approach The authors employed hierarchical moderated regression analysis...