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Consumers’ evaluation of alloc...
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Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
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132
A behavioral option value model of consumer product set choice
Gorji, Paniz
;
Donkers, Bas
;
Dellaert, Benedict G. C.
-
2024
Persistent link: https://www.econbiz.de/10014553169
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