Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

Technology is an integral part of everyday life, and its utilisation significantly influences how buyers behave when making decisions on their purchases, no matter the type of goods purchased. Therefore, it is necessary to observe how various generations of shoppers, based on technological...

In this article, the authors mainly investigate the dynamic performance of VMI-APIOBPCS (Vendor Manage Inventory-Automatic Pipeline Inventory and Order Based Production Control System) in the apparel industry. With the increasing importance of supply chain system integration, VMI-APIOBPCS can...

The significant role of new ventures in economic and social development has led practitioners and researchers to search for the factors that affect new venture performance. In the Chinese apparel industry context, relationship ('guanxi') as a central idea in Chinese society deeply influences all...

Purpose: The purpose of this study is to show the usage of DEA in efficiency measurement. Design/methodology/approach: The efficiencies of textile and apparel companies were analyzed by input-oriented DEA model under variable return to scale assumption. The textile and apparel companies quoted...