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's e-brand to determine the online customer demand. The study proposed a newsvendor model as a tool for sellers to make the …-commerce inventory plan. …
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more psychological impact on the newsvendor than the gains. In economics and decision theory, the classical newsvendor … models treat losses and gains equally likely, by disregarding the expected utility when the newsvendor is loss …, this paper deals with the utility maximization of the newsvendor using a class of bounded utility functions to study the …
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