Dalalah, Doraid - In: Journal of Industrial Engineering International 15 (2019) 4, pp. 667-678
more psychological impact on the newsvendor than the gains. In economics and decision theory, the classical newsvendor … models treat losses and gains equally likely, by disregarding the expected utility when the newsvendor is loss …, this paper deals with the utility maximization of the newsvendor using a class of bounded utility functions to study the …