Ever wondered what the world will be like in 2050? How would the pressing global challenges then affect management scholarship? Through a review of the relevant literature, this paper aims at reviewing the megatrends that will shape the future, a little more than three decades ahead; i.e. in 2050....

Purpose: This paper aims to investigate the role of demographics and sector type in determining consumer preferences of Islamic micro-credit products, namely,MusharkaandMurabha, versus conventional micro-credit financing in Egypt. Design/methodology/approach: This research is a quantitative...

Purpose: The purpose of this paper is to delve into the intricate relationships between hijab culture and consumption. The research questions whether the hijab consumption phenomenon is an icon of fashion or an authentic blend of religious and cultural tenets. Design/methodology/approach: The...

Purpose: The purpose of this paper is to explore the concept of Corporate Social Responsibility (CSR) communication. This paper specifically aims at introspecting into CSR communication patterns in the Egyptian context, where the top ten companies in the Egyptian Stock Exchange–Environmental,...

Purpose: The paper examines three main stakeholders in the market and their roles toward achieving sustainability marketing. Those stakeholders are consumers, companies and policymakers. The current study is examining consumers’ attitudes toward sustainability marketing and their purchase...

Purpose: The purpose of this paper is to empirically examine the cognitive drivers that push entrepreneurs toward sustainable venture creation using entrepreneurial cognitive scripts. In particular, this study tests the relationship between entrepreneurial cognitive scripts and sustainability...

Purpose: Exam administration during the COVID-19 pandemic represents a challenge for most schools. This paper aims to document the experience of a business school in a developing country context. Design/methodology/approach: This paper is conceptual in its approach highlighting how exam...