A rhetoric on diversity and marketing theory : how does Islam fit?
Year of publication: |
2015
|
---|---|
Authors: | El-Bassiouny, Noha |
Published in: |
Emerging research on Islamic marketing and tourism in the global economy. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-6272-7. - 2015, p. 107-115
|
Subject: | Islam | Marketingtheorie | Marketing theory | Kulturelle Identität | Cultural identity | Diskurstheorie | Discourse theory |
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