Overview of Value Chain Analysis: Exchange between firms is central to the study of business ? to ? business marketing. Firms perform activities to facilitate these exchanges, principally resources, en route to developing their competitive advantages, in turn creating a basis for...

Emerging technologies are developed in knowledge networks. But as the complexity of these technologies increases, the need to formulate appropriate organizational network legitimacy strategies becomes a strategic issue. Through market, relational, investment and social legitimacy, subsidiaries...

Purpose: The transition from fossil fuels to renewable energy such as solar energy is difficult and requires significant ongoing public policy marketing initiatives. Drawing on institutional theory, this paper aims to explore how public policy marketing initiatives through institutional...