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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of marketing theory and practice 17 (2009) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
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Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of marketing theory and practice 17 (2009) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10009884920
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Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A. - In: Psychology & marketing 26 (2009) 4, pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
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The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A. - In: Journal of business research : JBR 60 (2007) 5, pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
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A meta-analysis of the relationship between perceived organizational support and job outcomes : 20 years of research
Riggle, Robert J.; Edmondson, Diane R.; Hansen, John D. - In: Journal of business research : JBR 62 (2009) 10, pp. 1027-1030
Persistent link: https://www.econbiz.de/10003888181
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The moderating effect of the boundary spanning role on perceived supervisory support : a meta-analytic review
Edmondson, Diane R.; Boyer, Stefanie L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2186-2192
Persistent link: https://www.econbiz.de/10009787903
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Self-directed learning : a tool for lifelong learning
Boyer, Stefanie L.; Edmondson, Diane R.; Artis, Andrew B.; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010345563
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From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.; Srivastava, R. V.; Roy, Donald P.; … - In: Journal of marketing for higher education 31 (2021) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10012549779