Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances

Corporate reputation: The definitional landscape

Barnett, Michael L., (2006)

A synthesis of contemporary market orientation perspectives

Lafferty, Barbara A., (2009)

Cause-related marketing : does the cause make a difference in consumers' attitudes and purchase intentions toward the product? : A working paper

Lafferty, Barbara A., (1996)