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Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
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Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170
Persistent link: https://www.econbiz.de/10010119593
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Consumer Strategies to Improve the Efficacy of Posted Calorie Information : How Provincial Norms Nudge Consumers to Healthier Consumption
Otto, Ashley S.; Davis, Brennan; Wakefield, Kirk; … - In: Journal of Consumer Affairs 54 (2020) 1, pp. 311-341
Persistent link: https://www.econbiz.de/10012094074
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The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology
Davis, Brennan; Pechmann, Cornelia (Connie) - In: Journal of Consumer Psychology 30 (2020) 2, pp. 365-367
Persistent link: https://www.econbiz.de/10012189354
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Research Pathways for Societal Impact : A Typology of Relational Engagements for Consumer Psychology Research
Ozanne, Julie L.; Davis, Brennan; Ekpo, Akon E. - In: Journal of Consumer Psychology 32 (2021) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10012632902
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An Empirical Comparison of Methods for Clustering Problems: Are There Benefits from Having a Statistical Model?
Andrews, Rick L.; Brusco, Michael; Currim, Imran S.; … - In: Review of Marketing Science 8 (2010) 1, pp. 3-3
This study compares the effectiveness of statistical model-based (MB) clustering methods with that of more commonly used non model-based (NMB) procedures in three important contexts: the traditional cluster analysis problem in which a set of consumer characteristic variables is used to form...
Persistent link: https://www.econbiz.de/10008587199
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A tale of two urbanicities : adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods
Davis, Brennan; Grier, Sonya - In: Journal of business research : JBR 68 (2015) 10, pp. 2109-2116
Persistent link: https://www.econbiz.de/10011373136
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Measuring the impact of transformative consumer research : the relational engagement approach as a promising avenue
Davis, Brennan; Ozanne, Julie L. - In: Journal of business research : JBR 100 (2019), pp. 311-318
Persistent link: https://www.econbiz.de/10012023805
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The transformative consumer research movement
Davis, Brennan; Ozanne, Julie L.; Hill, Ronald Paul - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 159-169
Persistent link: https://www.econbiz.de/10011618657
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Assessing the societal impact of research : the relational engagement approach
Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011690541