. Design/methodology/approach – Data were gathered from 388 consumers in Australia across four different product classes. Data …

case studies of small and medium‐sized enterprises (SMEs) operating in knowledge‐based industries in Australia. The unit of …

marketing in the UK, the USA, and Australia exist due to differences in the operating environment. Design … USA and 67 from Australia. Findings – Non‐profit managers indicated that the most important marketing activities are … Australia did not differ in their use of marketing and marketing operations, suggesting that the similarity of market pressures …

the data well. Findings – The paper reports the results of an investigation into brand equity for Australia as a long … years. The results indicate Australia is a well‐known but not compelling destination brand for tourists in Chile, which …

/methodology/approach – Data were gathered from 361 consumers in Australia. Data analysis was conducted using regression analysis with interactions …

benefits for the environment in the USA, Canada, Australia, and Germany. By contrast, the positive consequences for humankind …

Australia′s leading domestic airline, Ansett. The restrictive regulatory environment of the airline industry, especially in … Australia, had prevented Ansett from conducting direct international airline services out of Australia. As a result, it was …

Australia. The study does not support several aspects of globalization theory, but does consider the possibility of a global …