Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of U.S....

Caloric soft drinks are the number one source of added sugars in U.S. diets, and are associated with many health problems. Three recent years of household purchase, household demographic, and industry advertising data allow Heckit estimation to identify how specific demographic groups vary in...

Diverse notions on the effectiveness of sport sponsorship have been discussed to some degree in literature on consumer psychology and shareholder wealth. However, there is little investigation on a micro-level that provides empirical evidence for financial returns resulting from sponsorship. In...

To the layman, U.S. farm policy may seem ironic. Why write lengthy and complex farm bills and offer billions in financial support to help put seeds in the ground and tend them through harvest? There seems to be little memory of the harsh, cyclical waves of boom and bust that preceded the first...

Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of...

The biofuel industry has been rapidly growing around the world in recent years. Several papers have used general equilibrium models and addressed the economy-wide and environmental consequences of producing biofuels at a large scale. They mainly argue that since biofuels are mostly produced from...