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When firms (conglomerates) are competing, not only for the present, with a given population of customers and a fixed set of commodities or service, but also for the future, in which products are constantly evolving, what will be their competitive strategies and what will be the emerging ecology...
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finds that modularity facilitates the understanding of the dynamics of commoditization and knowledge sharing. Furthermore … commoditization by outlining the concept of information asymmetry within a multi-tier supply chain driven by modularity. Thus, it …
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