investment decision is one of those which recovers many aspects of firms management especially fi-nance and strategy. Recent researches have led to a rich closeness between those aspects. However, research ra-tionales are still very normative even though practices seem to abandon proposed tools....

The authors examine the main consumption trends that are considered to be relevant to the retail industry, when differenciation becomes the main strategic objective. This research aims at helping the retailers to understand the major trends and to evaluate the opportunity of responding to them...

The field of strategy is bubbling over with ideas. As such, this field has given rise to multiple distinctions and oppositions showing that strategy is not only a rationale science, but also a complex, iterative and practice-oriented art. Nonetheless, these oppositions may tend to interrogate...

In this new book, traditional marketing approaches such as branding, customer research and competitive strategy are discarded in favour of a radical new concept: weaving a business into the fabric of society. Performance is measured by the extent to which a company addresses social values and...

Préconise une nouvelle organisation des activités de l'entreprise qui privilégie le recentrage sur les savoirs faire du métier au moyen d'une externalisation stratégique. L'objectif étant d'associer tous les participants aux opérations de conception de l'entreprise grâce aux facilités...